SunBet expands into Africa by signing new multi-country deal with Sportingtech

Sportingtech, the online betting and gaming platform provider, is entering into a new agreement that will see it provide its industry-leading platform to one of the most respected online sportsbooks in Africa.

SunBet, a company owned by Sun International, is trusting Sportingtech with their move into newer African markets, including three well-established territories.

Sportingtech’s Quantum platform includes everything a betting operator needs, including access to over 65 sports, 9,000 games and more than 1,000 markets. This is one of the reasons it has been so successful in established markets. Sportingtech shows proven proficiency in this field, with a product commitment to localisation that make them the top-tier platform for international operators looking to dominate new markets.

The provider’s expertise in providing omni-channel experiences will be very beneficial to SunBet, enabling the company to gain access to award-winning content management tools, so they can create a custom front end that’s completely optimized for the demands of their customers. 

Sun International has a reputation of being one of the foremost gaming, hospitality and entertainment companies in the world. Its high-quality hotels and resorts have made this company a recognized global premium brand, with a diverse portfolio that includes world-class five-star hotels, modern and well-located casinos, and some of the best resorts in the world. 

Simon Gregory, General Manager at SunBet, said, “This collaboration will benefit us massively as we continue to expand. Bringing both in-depth expertise and high-quality product offering, Sportingtech is the ideal partner for us in this venture, and look forward to growing these African markets together.”

Mark Schmidt, Director of Sales, Africa, at Sportingtech, said: “Established markets in Africa have significant potential and moving into them alongside SunBet is sure to demonstrate the strength and diversity of Quantum on yet another international stage. The backing of such a high-profile operator is testament to the strength of our offering, and we look forward to bringing a superior experience to bettors in these markets.”