RubyPlay Partners with LottoStar to Break into the SA Market

RubyPlay, a groundbreaking B2B iGaming studio under NSYNC Developments Ltd., has secured a significant agreement to provide its portfolio of slots and several customized games to LottoStar, a leading brand in South Africa.

This deal signifies RubyPlay’s first venture into the regulated market, presenting an exciting opportunity to expand its global presence by delivering its state-of-the-art content to the South African audience.

LottoStar is a fully accredited South African operator deeply rooted in the world of online gaming. The firm makes it simple and convenient for players to indulge in a wide array of games across various platforms – computers, tablets, and mobile devices.

Through this collaboration, RubyPlay will be able to introduce its comprehensive content portfolio to South African players for the first time. This content blends online proficiency with traditional land-based heritage and top-notch social casino mechanics. Players can eagerly anticipate experiencing some of the developer’s most captivating titles, such as Royal Griffin, Diamond Explosion 7s, and Shake Shake Money Tree.

With a clear aim to expand its reach across regulated markets globally and present its exciting, innovative content to top-tier operators, RubyPlay’s new partnership with a well-recognised global brand like LottoStar puts it on track to realise this objective.

RubyPlay’s CEO, Trevor Ginsberg, expressed his enthusiasm, saying:

“Penetrating a new market is always thrilling, and this is indeed the case as we embark on our adventure in South Africa. We are optimistic about replicating our recent success in Latin America. For us, being an early entrant in this fresh market is vital, and we believe the timing is right for RubyPlay.”

He added, “We take pride in our capability to produce tailored content for operators, and we are confident that South African players will enjoy our games.”
Trevor Ginsberg

Tasoulla Hadjigeorgiou, CEO of LottoStar, expressed:

“We are thrilled to collaborate with RubyPlay, a proven global and innovative supplier. The South African betting market is constantly seeking engaging, customized, and novel games. This partnership will enrich our existing game selection with exciting new offerings.”
Tasoulla Hadjigeorgiou